Planet + people
We are an impact-driven strategy consulting, foresight and creative services agency
Environmental stewardship
Systemic thinking
Circular economy
Decarbonisation
Social justice
Regenerative agriculture
Biodiversity building
Ethical fashion
Indigenous wisdom
Racial justice
Plant-based futures
Gender justice
Clean energy
Climate justice
Rewilding
Environmental stewardship Systemic thinking Circular economy Decarbonisation Social justice Regenerative agriculture Biodiversity building Ethical fashion Indigenous wisdom Racial justice Plant-based futures Gender justice Clean energy Climate justice Rewilding
We support climate champions
across the globe in accelerating
the green transition through
powerful sustainability-led
strategies & creative campaigns
Ethical Lab Services
We are a multidisciplinary team of strategists, researchers, subject-matter experts, innovators, marketers, technologists, designers, writers, photographers and filmmakers passionate about ecological sustainability and social justice
Our work bridges strategy, analytics, insights, culture and storytelling for change
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Sustainability strategy
Business transformation
Net zero action plans
Insights & futures mapping
Cultural strategy & insights
Stakeholder engagement
Brand strategy & development
Consumer behaviour change
Communications strategy
Climate action seminars & trainings
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New product development
Innovation sprints
Start-up advisory
Scaling strategy
Accelerator programming
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Visual identity
Graphic design
Web development
Campaign development
Copywriting & content
Ideation services
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Multi-media storytelling
Activations + experiences
Event management
Photography & videography
Creative direction
Art buying
Catalysing climate action
At the Ethical Lab, we are here to support and empower individuals, grassroots projects, policy-makers, third sector players, international conglomerates and ambitious start-ups drive positive impact.
We believe in the power of science, data & insights, collaboration, creativity and innovation to accelerate the green transition and enable systemic change.
Recent projects
Beauty futures study 2030
Global industry forecast
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Co-authored a global report focused on the beauty industry in 2030 for one of the leading players in the beauty, personal care and wellness space.
Focused on sustainability-driven ingredient innovation, ethical supply chain practices, future-proof packaging, new technologies and shifting patterns of consumption.
Key geographies: USA, Brazil, South Africa, Nigeria, India and Indonesia.
Identity & representation report
Cultural research & insights
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Supported the research and strategy development in a study focused on race and gender-based stereotypes through the lenses of identity and representation, for one of the leading personal care brands worldwide.
The study explored the power dynamics between culture and advertising and provided key recommendations on how imagery and language can be used as a vehicle for inclusion and positive change.Key geographies: Brazil, USA, UK, South Africa, Thailand and India.
Consumer electronics study
Go-to-market strategy
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Contributed to the development of a competitive analysis, product and portfolio deep dive and go-to-market strategy for a leading consumer electronics player.
Produced a comprehensive report highlighting key recommendations across: evolving competitive landscape, brand and portfolio management, shifting consumer behaviours and product design, through a lens of circularity and sustainable materials management.
Key geographies: USA.
Sustainable activewear
Brand design & strategy
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Partnered with a new activewear brand from UAE and accompanied the entire process from ideation through to manufacturing and product launch.
Services provided: circular product design, sustainable fabric sourcing, ethical supply chain practices, low impact packaging; brand and visual identity development, marketing and communications strategy, retail strategy; brand launch, community events and activations; website development; art direction and photography production.
Key geographies: UAE, Qatar, Saudi Arabia.
Clean tech accelerator
Event management
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Co-designed the agenda and programming for a newly launched international clean tech accelerator supporting green start-ups developing solutions in the fields of construction, mobility and retail.
Researched and curated a selection of speakers, trainers and workshop facilitators at the forefront of the net zero movement.
Key geographies: Portugal.
Fair trade skincare
Art direction & photography
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Partnered with an award-winning fair trade, vegan, organic and plastic-free skincare brand from Ghana to develop a series of new visual assets in line with their recent rebranding.
Managed in-house the entire art direction, production, set design, photography and post-production.
Key geographies: Ghana, Kenya, Portugal, UK.
Our team's expertise cuts across multiple industries.
Our team's expertise cuts across multiple industries.
We love working on
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Circularity & sustainable materials
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Food security
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Conservation & biodiversity building
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Renewable energy
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Ethical fashion & textile production
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Regenerative agriculture
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Ocean health
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Urban regeneration
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Transportation & mobility
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Accessible education
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Human rights
Let’s team up!
No matter the scope and size of your project or where you are on your climate journey, we would be delighted to hear from you. We work on different projects, with a variety of clients and we’re always up for a challenge.
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Change agency
We partner with ambitious organisations to bring about positive change through robust sustainability strategies and innovative creative campaigns centered on climate.
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Academy
We provide courses and trainings focused on climate action and systemic change. Our programs are designed to elevate the sustainability mindset and aspirations of organizations spanning various sectors.
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Innovation lab
We collaborate with established industry leaders and pioneering startups to devise groundbreaking solutions addressing the climate crisis. We harness collective expertise and resources to drive transformative change.
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Community
We champion an array of international community-centered events, educational initiatives and networking platforms to facilitate knowledge sharing and catalyse action.
The Ethical Lab is dedicated to advancing climate and social justice. Join our movement to accelerate the green transition and build a safe, inclusive and resilient future for all.
